Pigment

Ai SaaS Brand Social Content

Launching AI-powered planning with social video that actually converts.

Pigment
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The Brief

Pigment was launching new AI capabilities and needed two films that would work hard across every channel. One to build brand awareness, another to close deals.

No fluff, just clear storytelling that moves people from "what is this?" to "I need this."

Pigment
The Creative

Both videos were built from the ground up: narrative, visuals, production. In the brand video fast-paced, UI-driven energy shows teams ditching spreadsheet hell for confident decision-making. The product launch video took complex AI features and made them crystal clear through tight scripting, smart motion design and screens that actually make sense.

Pigment
The Results

The brand film drove measurable engagement spikes on YouTube and LinkedIn and sales teams actually use the product film in demos (the ultimate test). Pigment saw stronger brand presence and more importantly, prospects understood their proposition more clearly.

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