Pan-European social video campaign targeting Gen Z to launch Huawei’s new ‘P Smart’ smartphone.
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The Brief
Huawei needed dynamic, youth-driven social content to promote the new P Smart range across Europe. The series was primarily commissioned for Instagram Stories but were followed up with a 30-second YouTube version.
The Creative
Studio Lanyon developed the concept and led the overall production alongside the lead agency. Building short-form videos for IG Stories and YouTube, using vibrant casting and styling. The films were shot on location in Bristol, UK to create an authentic and energetic treatment that captures a day in the life of a group of friends.
The Results
The series was shared across Huawei’s social channels in a Pan-European campaign. 14 million views on YouTube and rising. The social results were stellar too, including via IGTV.
