Brand film about language learning as life transformation.
No items found.
The Brief
To express the brand line 'Better learning, building brighter futures' through a universal, emotionally-led story.
The Creative
Learning a new language can open up unexpected and life-changing opportunities. The film follows the journey of a young woman who fulfils her dream of becoming a pilot by learning English. In tandem with this story she becomes a role model for her younger brother, inspiring his own language learning journey.
The Results
Assets and trailers were shared across all social channels, ensuring an effective social media strategy. 39,000+ views and strong brand engagement across social platforms.
